The latest celebrity to attach her name to a fashion collection is... Hilary Swank.
The actress more often admired for her Oscar-winning performances and muscular frame than her fashion sense has decided to tackle the industry, disclosing plans to develop an ‘athleisure brand’ (athletic plus leisure equals athleisure, apparently) with the DMA Designers Management Agency.
A DMA executive said that Swank, a former gymnast, originally planned to produce a t-shirt range, but quickly decided to expand the offering into a sports-driven apparel line.
Swank is also developing a fashion-orientated television series and has been known to work shifts at Marc Jacobs’s West Village store for fun, reported Fashionista, so maybe it’s not that far-fetched a venture.
We can see it now: t-shirts and yoga pants with gym-spirational phrases like ‘Million Dollar Body’ and ‘Gym Girls Don’t Cry’ and ‘PS Keep Lifting’ (a little weak, we know). Tell us: would you wear Swank’s stuff?
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