Dogeared this year is the launch of a limited-edition

Jewelry brand Dogeared, best known for its diminutive pendant necklaces accompanied by inspirational message cards, is celebrating its 20th anniversary in 2011 and will be toasting the milestone with a year of special events and initiatives.

Since its founding in 1991 by designer Marcia Maizel-Clarke, Dogeared has been committed to supporting nonprofits, and for its anniversary, the company will increase its commitment to give back through a year-long giving initiative called "Karma in Action."

"As we approached 20 years in business, I thought a lot about who we are and what we do best," said Maizel-Clarke. "Part of that is creating beautiful things, and the other part is giving them meaning. The best way to do that is by taking action to improve the lives of others. Business and life aren't as fulfilling if you don't give back."

Karma in Action is a program designed to support education for women and children. Through the initiative, Dogeared said that it has pledged a significant contribution in 2011 to its nonprofit partners One Voice and Girls Learn International, to be realized through sales of Dogeared's bestselling "Karma" line of gold dipped and sterling silver pendant necklaces, bracelets and earrings.

The company will also continue to give back through its "GIVEbetter" program, which has, over the years, provided support to the above nonprofits, as well as to the nonprofits Stand Up To Cancer and Heal the Bay. A Portion of the proceeds from the GIVEbetter collection of necklaces will continue to raise funds for all four organizations.

Also on the roster for Dogeared this year is the launch of a limited-edition "20 Years of Good Karma" necklace, which will be introduced in August. Maizel-Clarke said the Karma circle design is about positive action and keeping the circle of good karma moving forward, and it will be hand cast in recycled sterling silver, with styles available dipped in yellow gold and rose gold. The piece will be priced at under $100 retail.

Additional celebratory events and initiatives will include the debut of special totes and other merchandise commemorating Dogeared's 20th year, plus the launch of a series of parties and special events to be celebrated with longtime retailers.