Designer Kylie Radford is hoping to inject new life into the brand and has enlisted the help of Australian creative guru, Mark Vassallo to style the show. “We want this to be very much in line with what we are doing, but we are trying to push the limits on the brand – show our customers a new way of looking at our clothing, and perhaps new way to style it,” said Radford.
“Mark is so highly respected in the industry. When we sent through some references, he got exactly where we were at and what we were trying to achieve.
“It’s still daywear, but we have done a lot of research into colour and fabrication for this collection,” said Radford. “You normally see very natural colour tones from Morrison – but we have played with those tones and now they are more vibrant – gorgeous terracotta, marine green and plenty of white.”
Other established WA labels locked in for solo shows include Flannel and swimwear label Kooey. Garth Cook will be presenting his wonderfully architectural collection in one of the group ready-to-wear events.
The New Generation shows generate huge publicity as the industry eagerly awaits the unearthing of fashion’s next big things. With five local designers in the mix, WA’s certain to be making a splash.
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